The best booth location at a trade show booth displays can vary depending on the specific trade show and your business objectives. There are also some other factors, such as the size and layout of the event, the target audience, and the competition that also need to be understood.
When requesting locations from the show organizer, provide size, budget, and objectives to help them find the best fit. Once assigned space, you can request to change to a better location if needed. The ultimate goal of an exhibition at a trade show is to maximize exposure, so a location with high traffic and visibility is usually best.
There are a few general factors that need to be considered first even before determining the best booth location at an exhibit booth rental:
- Traffic flow – You want a location that is along the main traffic paths where most attendees will walk. Avoid side aisles or remote corners of the show floor.
- Proximity to key attractions – Booths near high-traffic areas like food courts, speaker stages, or main entrances will get more exposure.
- Competitors – You may want to be near (or far from) your main competitors depending on your objectives. Being close allows for easier comparison shopping, but could also mean sharing traffic.
- Size – Larger booths generally have more flexibility in location. Smaller booths such as 10×10 or 10×20 trade show booth ideas tend to have fewer options.
- Cost – Corner and island booths typically cost more but offer the most exposure. Inline booths in high-traffic areas still provide good visibility at a lower cost.
- Brand image – Some locations may be a better fit for the image you want to portray. For example, a premium location for a premium brand.
- View of the booth – Consider if the location allows attendees to easily see your entire booth from the aisle. This can encourage people to stop.
After these general factors now we come to the main point of what are the best locations that you can choose for your custom trade show exhibit design. And such locations are:-
Near entry points:
Booths located near the entrance or the main entry points of the trade shows tend to receive more foot traffic. Attendees tend to gravitate toward the first booth display for trade shows, so being near the entrance can be advantageous.
Near popular attractions:
If the trade show has popular attractions such as keynote speakers or demonstrations, consider positioning your booth near these areas to take advantage of the increased foot traffic.
Near complementary businesses:
If there are complementary businesses at the trade show, consider positioning your booth near them. This can help attract attendees who are interested in related products or services.
Near food and beverage stations or restrooms:
Booths located near food and beverage stations tend to receive more traffic since attendees often take breaks in these areas. Booths near areas where attendees are likely to take breaks, such as the food court or restrooms, can also attract more visitors. Mysunpure
Corner booths:
Corner booths tend to receive more traffic since they are visible from two aisles and attendees can approach them from multiple directions. If you get one of these booths then make an exhibition booth builder in accordance with that location.
End of aisles:
End-of-aisle booths can be advantageous since they have more visibility and attendees tend to slow down as they approach the end of an aisle.
Near a popular or high-traffic booth:
If there is a particular booth at the trade show that is expected to draw a lot of attention or traffic, consider locating your booth nearby to benefit from the increased foot traffic.
Near the main stage or presentation area:
If your company is presenting or speaking at the event, consider locating your booth near the main stage or presentation area to increase your visibility.
In a central location:
If you have a larger booth or multiple products or services to showcase, consider locating your booth in a central location on the show floor to attract attention from all directions.
Ultimately, the best booth location is one where you can attract the most relevant and qualified visitors to your booth, so it’s important to consider your target audience, competition as well as best trade show exhibit builder when selecting a location. In general, the best locations are:
- Near entrance/exits
- Corner/island booths along main aisles
- Inline booth along high-traffic outer aisles
It’s important to note that booth location is just one factor in the success of a trade show booth. Other factors such as booth design, marketing materials, and staff engagement can also have a significant impact on the success of your booth. Therefore, it’s important to have a comprehensive strategy that takes all of these factors into account when planning your trade show booth.